I’ve sold my own business. Now I help you sell your company.
I’ve been the buyer, the owner and the seller. Today I help owners in just about every industry sell on their own terms, and you don’t pay me a dime until your business sells.
I’ve sat in every seat at the table.
In 2018 I left corporate finance and bought a senior care business. I grew it through the pandemic, employed more than 1,000 caregivers, and sold it six years later. Numbers don’t have an opinion and they don’t call out of work. People do. Owning a business taught me that.
When I sold, I hired the broker with the highest valuation and the lowest fee. It bit me, and I ended up chasing buyers while running the company. That’s why I do this work the way I do.
What brings you here?
I’m ready to sell.
A straight answer on value, then a quiet process with qualified buyers under NDA. I carry the deal, you keep running the business.
How selling works → PlanningI’m not ready yet.
The best exits are planned years ahead. Find out what your business is worth today and what would make it worth more.
Start with your number → BuyingI want to buy one.
Bring a budget, a few industries and a region. I’ll tell you what fits and what ownership really looks like.
How buying works →I work with owners across industries, from services and healthcare to manufacturing, retail, fitness and recreation, franchises and more. See the industries I serve.
You get me, and a whole team behind me.
Company wide figures as published by Iconic. Individual results vary. Recent Iconic sales include a $12M fitness exit, a $29.5M manufacturing acquisition and a $55M auto dealership sale. See Iconic seller stories.
What owners and buyers say.
★★★★★“If you own a business and think selling is years away, do yourself a favor and talk to Max Snitkovsky now. Before sitting down with Max, I didn’t truly understand my business’s real valuation potential. He has a rare gift for demystifying complex valuation models and showing you precisely what drives real enterprise value. Max walked me through the buyer’s perspective, highlighting high impact adjustments that directly boost market appeal. To my surprise, he even mapped out a realistic path to exit much sooner than I had envisioned. Max is far more than a broker. He’s a true strategic partner who genuinely invests in your long term success. One conversation with him will completely shift how you see your business.”
★★★★★“I spoke with several brokers before choosing Max, and he gave me the most confidence by far. He took the time to understand my business and my personal goals, and I never felt like just another commission check. He treated my sale like it mattered to him as much as it did to me.”
★★★★★“Working with Max Snitkovsky was a seamless experience. From our first call on a Saturday, just a day after I reached out, to evaluating the business with the seller on Monday, his turnaround time was remarkable. Even though the business wasn’t the right fit, Max was professional, responsive, and a true pleasure to work with!”
Thinking about selling, even a few years out?
Tell me your story. I’ll tell you plainly what I see and what I’d do in your shoes. It stays between us.
